David Webb is a Sydney-based business consultant and online marketing analyst. With six years of experience and a degree in online business strategies, he is driven to help people to better understand this new digital age. In his free time, David enjoys writing, travelling and an occasional night out with his friends.

4 Proven Ways to Save Money on Digital Marketing

Small businesses often underestimate the power of digital marketing. Concerned about their growing expenses, unsatisfactory revenue, and unstable operational practices, they usually decide to minimize their marketing investments, considering them superfluous. What they forget is that marketing is an investment in their future growth and sustainability. Without it, they cannot survive. Precisely because of that,…

How to Improve the Relationship Between Sales and Finance Departments

The ultimate goal for every business is to maximize profits while minimizing the costs. Business operations, such as sales and marketing require an investment, in order to generate revenue and profits. However, businesses strive towards reducing their expenses and increasing their return on investment. However, that’s a bit difficult to achieve without a good relationship…