Lauren Wiseman is marketing specialist, business writer and entrepreneur. She helps clients grow their personal and professional brands in fast-changing and demanding market, strongly believing in a holistic approach to business.

How to Use UGC to Boost Ecommerce Sales

The number of businesses promoting themselves both online and offline is constantly rising. Getting in touch with numerous brands and products, consumers don’t know who to trust anymore when making shopping decisions. This is why they turn to other users’ experiences. Statistics show that 84% of customers trust other people’s online reviews and recommendations, while…